The hype of social media • How to increase the power of your communications by 200% to 300% • Bestselling authors benefit from editing...why not you? • What clients say

Lawrence Creaghan is The Write Stuff: Creative and Copywriting • Translation • Corporate Communications • 514-775-8283

Lawrence Creaghan worked as a marketing manager, director of communications, copywriter and creative director before becoming The Write Stuff.

Lawrence Creaghan is a creative director, editor, writer and translator. Lawrence and his team of skilled writers, editors and translators provide a full range of on-demand services designed to make your work and your life a lot easier. You can reach Lawrence any time on his mobile (voice or text) at 514-775-8283 or by emailing creaghan@videotron.ca.

Creative development and copywriting

Victor Hugo wrote that no power on earth can stop an idea whose time has come. Certainly the right words can give any good idea or well-run business a much better chance of succeeding in today’s intensely competitive marketplace. You can count on Lawrence to meet your needs for:

Advertising and promotions
Creative and copy for all media
Business and corporate communications
Brochures, annual and financial reports, speech editing and revising
Magazines, newsletters and custom publications: complete content from research and writing to final editing
Name generation: product, service, brand and company names, signatures and positioning lines
Websites: creative development, research and writing, and converting heritage to mobile websites

Thoughts On Advertising and Writing
Principles, guidelines and tricks of the trade from advertising and writing greats.

French-to-English translation for all media

Lawrence Creaghan on translation: “My objective in adapting French material into English is to help clients sell their products, services or ideas as effectively as possible. Because of my advertising background and my commitment to achieving their communications goals, it’s not at all unusual for clients to tell me that the English version is better than the French original...the ultimate compliment for any translator.” Lawrence has years of experience in providing effective translation for:

Advertising and promotions: from complete multimedia campaigns to a full range of print, electronic and web executions
Business and corporate: corporate brochures, annual and financial reports, business proposals, market studies, videos, websites and speeches
Employee, investor and public relations: news releases, presentations, special events, media and other information kits
Internal communications: Letters, memos, proposals, business pitches, reports, PowerPoints and newsletters

Marcus Aurelius for CEOs
Timeless advice from Rome’s most successsful emperor...and true philosopher-king. (PDF: 131KB)

Bouchard is credited with starting the creative revolution in Quebec’s advertising industry

Jacques Bouchard
The Lion of Quebec Advertising

Lawrence Creaghan on Jacques Bouchard: “It was the late, great advertising legend Jacques Bouchard who taught me that the difference between translation and adaptation makes all the difference in the world.

“I had the privilege of working for Bouchard at BCP Advertising...back when it was the biggest and hottest agency in Montreal. BCP was my first agency and I started as a copywriter, eventually becoming English group head, responsible for all English creative and all French-to-English adaptation on many of the country’s most prestigious accounts...from banks and grocery chains to aerospace and packaged goods...an incredible experience I will never forget.

“Being the agency’s chief anglais, my office was located directly across from his and I accepted the nickname he gave me (Shakespeare) as a great honour.”

The Way to Wealth Made Easy
The text in The Way to Wealth Made Easy has been carefully edited to make it easier for the 21st century reader to understand. Original punctuation in Ben Franklin’s masterpiece has been simplified and outdated terms have been replaced with more contemporary words and expressions. (PDF: 300KB)

Corporate Communications: a full range of writing and editing services

No matter what your project or objective, if what you want to say isn’t written in a powerful and compelling way, then the odds of anyone buying into it are greatly reduced. Using proven advertising and editorial techniques, Lawrence Creaghan can help you get your message across more quickly and more effectively to significantly increase your chances of success.

The executive pen: professional writing and editing to take that important letter, proposal, business pitch or PowerPoint up to the level you need to succeed
Investor, employee and public relations: news releases, presentations, media kits, newsletters, custom publications, video scripts and websites written to communicate your vision with persuasion
Corporate and other brochures: research, creative development and writing to position you where you want to be and your products and services clearly defined with your customers in mind
Speech doctor: whether you’re presenting an award to a handful of employees or addressing the nation, the words you choose to use can mean the difference between filling time and fulfilling your ambitions
Annual and financial reports: writing and editing to make the most positive impression on all stakeholders...working in conjunction with or as a complement to your in-house communications team or public relations agency

The Corporate Report Archive Now Available on Kindle
Understanding the booming 1990s in the words of those that made it happen. Includes a 50-word summary and the full text of 200 selected speeches (over 600,000 choice words from the most influential people of the day), all linked for easy access and your reading pleasure.

The Executive Bill of “Writes”
...because the pen is not only mightier than the sword, it’s also a lot better at opening doors, selling ideas, getting financing, recruiting talent and gaining market share.

You have the right to professional writing and editing services whenever you need them...whether it’s for a simple memo, a major presentation, proposal or strategic plan, or any marketing communications or public relations project.
You have the right to professional writing and editing services on demand without having to sign a contract or pay a monthly retainer...full access to all the services you need but only pay for what you need when you need it.
You have the right to professional writing and editing services outside regular business hours without having to pay a premium...in today’s global marketplace 24/7 is the new normal.
You have the right to professional writing and editing services at the highest quality level no matter what the deadline...because no one remembers how quickly you did a job, just how well you did it.

Bill Reddin on Managing
Observations from one of the world’s top experts on behavioural change and managerial effectiveness. (PDF: 70KB)

Bill Reddin conducting a high-energy management workshop

Bill Reddin
Effectiveness at work

Lawrence Creaghan on Bill Reddin: “I had the exceedingly good fortune of working for W.J. Reddin when I was just a kid out of school. Bill Reddin was widely recognized as one of the world’s top experts on behavioral change and managerial effectiveness. The Financial Post Magazine called him the consultant other consultants call in.

“Reddin was famous for his 3-D Theory of Managerial Effectiveness, since described as the most powerful situational analysis of management of its time. His mantra was: It’s the manager’s job to be effective. It’s his only job. As marketing manager for Reddin’s stable of companies, I put his words and ideas into advertising copy that sold his seminars (for CEOs), workshops and a wide array of behavioral tests and books.

“One of the many pieces of good advice Bill gave me was to remember that the highest paid person at any newspaper or magazine is the one who writes the headlines…advice that continues to serve me well in my writing career today.”